September 24, 2022
Amazon Amazon wants you to buy more things, which is why the company just announced that brands would soon be able to respond to your Alexa questions with targeted responses and ads. When you ask your Alexa-powered smart speaker a question about a product, Amazon will respond with helpful answers from a brand in that…

Amazon

Amazon wants you to buy more things, which is why the company just announced that brands would soon be able to respond to your Alexa questions with targeted responses and ads.

When you ask your Alexa-powered smart speaker a question about a product, Amazon will respond with helpful answers from a brand in that category and a link to their product. It’s calling this new capability “Customers ask Alexa,” which means your questions will get replies with ads included.

Starting in late 2022 and on Echo devices in 2023, when a customer asks something like “How can I remove pet hair from my carpet?” or “How to fix a clogged drain?” Amazon will deliver brand-submitted answers instead of tips from around the web. The idea here is that instead of just getting a generic answer, you’ll get a targeted response and be able to buy a product that offers a solution immediately.

“Brands registered with Amazon Brand Registry will see the new Customers Ask Alexa feature in Seller Central, where they can easily discover and answer frequently asked customer questions using self-service tools.”

As you can probably imagine, brands will be fighting…

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