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Apple Maps still can’t quite match the immense amount of data that Google Maps has collected over the years. Apple is trying to change that with a new program aimed at businesses.
Apple revealed a new tool today, called “Apple Business Connect,” which allows businesses to update their location place cards (which Apple automatically fills with third-party data) and customize the information. Google has offered a similar feature for years, allowing companies to create a Google Business Profile and display opening hours, contact information, special offers, photos, and even ordering links. Before now, Apple only allowed businesses to set opening hours, contact numbers, and other basic data, with no support for photos or other displays.
Apple Business Connect allows companies to update photos and logos, and create action links — for example, a restaurant could add a button to start a remote order or reservation. Businesses can also display offers and incentives in the new “Showcases” area, starting today in the United States and coming later in other countries. The update comes after iOS 16, iPadOS 16, and macOS Ventura added support for multi-stop trips in Maps, among other upgrades.
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