It’s not uncommon to hear designers express frustration over the feedback they receive from stakeholders or clients.
They may say things like, “They asked me to make the logo bigger, as if that’s going to solve all their problems!” or, “They couldn’t articulate why they didn’t like it, so I have no idea how to improve it.” While it can be tempting to commiserate with our colleagues and mock the ignorance of our clients, it’s important to consider whether we could be doing more to facilitate better communication.
As designers, we pride ourselves on our ability to understand and connect with people. Yet, if we find ourselves receiving this kind of feedback on a regular basis, it may be time to reflect on how we’re presenting our work and engaging with our clients. Are we asking the right questions at the right times? Are we truly listening to their concerns and needs? By examining our own behavior and making adjustments as needed, we can work towards more productive and satisfying collaborations with our clients.
What’s Not Working
Design presentations can be incredibly dull affairs, with designers walking the audience through every tiny detail of their…
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