October 6, 2022
Joe Fedewa / How-To Geek Major tech companies such as Apple, Google, Microsoft, and Samsung have legions of diehard fans. Brands are more than happy to leverage that passion to keep your wallet open. The relationship only benefits one side, though, and it’s not you. Unrequited Love The “relationship” between a loyal supporter and a…

Joe Fedewa / How-To Geek

Major tech companies such as Apple, Google, Microsoft, and Samsung have legions of diehard fans. Brands are more than happy to leverage that passion to keep your wallet open. The relationship only benefits one side, though, and it’s not you.

Unrequited Love

The “relationship” between a loyal supporter and a company is essentially unrequited love. And just like romantic unrequited love, this dynamic often results in one side staunchly defending or completely ignoring the other’s faults.

It’s an entirely one-sided relationship. The company gets exactly what it wants—our money, blind support, and free advertising—while we only get what it decides we should have. You are as much the product as the actual phone, tablet, laptop, etc.

This is especially true when the product is “free.” Google does not offer Chrome, Gmail, or even the Android OS for free out of the goodness of its heart. You pay for those products with your personal information, and there’s a lot of money to be made from it.

Apple didn’t start focusing on privacy because it truly cares about protecting you. They know you’re…

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