Would you pay for a yearly membership that combines all of Dinsey’s streaming services, parks, resorts, and merchandise goods all in one? According to The Wall Street Journal, the company is exploring the idea of offering a “Disney Prime” type of membership with exactly that.
And while we doubt this membership will get you into Disneyland for free, the company is reportedly looking at ways to increase consumer spending while delivering exclusive perks, discounts, and possibly other enticing goods like early access to merchandise.
For now, this is nothing more than a very early topic of discussion, with no mention of tiers, pricing, or who it’ll even target. However, if it’s similar to Amazon Prime, it’ll bundle just about everything Disney has to offer into one membership fee.
According to the WSJ, Kristina Schake, Disney’s CCO, confirmed the talks and had this to say:
“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences, and products that are most relevant to each of our guests. A membership program is just one of the exciting ideas being explored.”
Disney already has a few…
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