February 1, 2023
Prepare yourself for the era of ad-supported streaming. Vizio, Ersler Dmitry / Shutterstock.com Prepare yourself for the era of ad-supported streaming.Services like Netflix are defined by ad-free streaming. But this business model grows more expensive every year, and customers are starting to feel the pain. Ad-supported streaming is the only solution—it’s cheap and profitable, and…

Prepare yourself for the era of ad-supported streaming.

Vizio, Ersler Dmitry / Shutterstock.com

Prepare yourself for the era of ad-supported streaming.

Services like Netflix are defined by ad-free streaming. But this business model grows more expensive every year, and customers are starting to feel the pain. Ad-supported streaming is the only solution—it’s cheap and profitable, and in just a few years, it will become the norm.

The Era of Cheap Ad-Free Streaming Is Over

Streaming services used to be a serious bargain. Netflix originally charged just $7.99 a month and offered an incredible library of shows and movies—it was a clear and attractive alternative to cable TV.

But the era of cheap streaming is over. Services like Netflix and Hulu now cost between $12 and $15 a month. And now that every media corporation owns a unique streaming platform, customers who want a wide selection of shows and movies are forced to join multiple services.

Let’s do some math. As of October 2022, customers who subscribe to ad-free Hulu, Netflix, HBO Max, and Disney+ pay a total of $48 on streaming each month. That’s…

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