January 28, 2023
Nomi2626/Shutterstock.com Whenever attending a sporting event live, you tend to miss out on certain things, like commercials for bad beers, the chance to stare at a screen, and a constant stream of analytics that we all pretend to understand. A new augmented reality app for World Cup attendees intends to change that (the stats part,…

Nomi2626/Shutterstock.com

Whenever attending a sporting event live, you tend to miss out on certain things, like commercials for bad beers, the chance to stare at a screen, and a constant stream of analytics that we all pretend to understand. A new augmented reality app for World Cup attendees intends to change that (the stats part, anyway).

For those in Qatar watching in person, the FIFA+ app provides a live augmented reality overlay of stats, different camera angles, VAR replays as on TV, and various other features. One gets the sense that the people in bad seats will use it much more than those close up.

Attendees can point their phone’s camera at the field (the pitch, sorry), at which point an overlay pops up giving individual stats on players, their movement speed (have never wondered about this before), and individual heatmaps. It won’t tell you what they ate that day or who they’re dating, though.

It must be stated offhand…

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