Everything costs more money these days, and that’s especially true when it comes to the automotive market. Due to the rise in demand and a short supply of electric vehicles, we’ve seen dealer markups and price gouging getting out of control. Now, Ford has a plan to stop it.
While Ford Motor Company has rules in place to prevent dealers from marking up EV prices like the F-150 Lightning electric truck, many have failed. We’ve seen select dealerships add a 50% markup and charge over $145,000 for the new Lightning EV.
The company will require dealerships to invest anywhere from $500k to $1 million to upgrade facilities, install public-facing DC fast charging stations on lots, get proper training, offer online sales, and adhere to strict and fair pricing to sell EVs.
Ford dealerships can sell and offer maintenance on gas-powered cars, Ford fleet vehicles, electric vehicles, or any combination of the three right now. That’s about to change, and dealerships must meet specific criteria and…
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