Apple and Google are popular for different reasons. However, Google doesn’t seem to understand that. The Pixel Watch is yet another example of Google thinking it can sell hardware the same way Apple does, but has that ever worked?
It’s no mystery why Google wants to do things the Apple way—in Q3 2022, Apple recorded $83.0 billion in revenue. The problem is not everyone can play the same game as Apple, and Google should stop trying to copy the playbook.
The Apple Way
Apple and Google are both hardware and software companies. However, the perception of them could not be more different. Google is mostly known for its software (especially Search), while Apple is mostly known for its hardware. More people recognize the name “iPhone” than “iOS,” for example.
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