Apple products are extremely prevalent in TV shows and movies, but the company doesn’t pay for product placement. Apple is more than happy to provide MacBooks, iPads, and iPhones to studios, but there’s one unique stipulation.
How Does Product Placement Work?
First of all, let’s talk about product placement. You’ve probably noticed product placement in a lot of things. Sometimes it’s fairly subtle in the background, other times it’s embarrassingly obvious.
Product placement is simply when a company pays to have their products and logos appear in media. Basically, if you see a brand’s logo, there’s a good chance the company paid for it. The opposite can be true too. If a logo is obscured, it may be because the company didn’t pay for placement. Why show a brand for free when you could get paid for it?
According to Bloomberg, Apple does not pay for product placement, at least not with money. Instead, it provides its devices to studios for free as props. Apple even provided Modern Family with the first iPad before it was available. It appeared in an episode…
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