Local businesses have so many options for marketing their brand, and there are numerous channels for gaining visibility. Other than social media and content marketing, the go-to resource for local customers is Google Maps.
In fact, Google Maps carries more weight when it comes to local businesses because that is how the majority of the local audience looks for brands that cater to their needs. Whether you’re a restaurant, repair shop, or any other service provider operating locally, your Google Maps rating is going to play a significant role in establishing your credibility within the local community.
Recently various trends have shown that the majority of local consumers check Google ratings and reviews of a place before doing any business with them. This alone is a huge testament to how much of an impact Google Maps have on the rankings of local businesses. The chances of a lead turning into conversion are significantly higher if you rank well on Google Maps.
Let’s learn more about this phenomenon below!
Google Maps Marketing: What is it?
The impact of Google Maps ranking is so significant that a whole segment of marketing campaigns is dedicated to it. Google Maps marketing is…
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