The days when you put a sign on your front lawn with the hope of selling your house are long gone. Sure, you might still put out a sign and circulate fliers, but most of your traffic will come from online viewings at websites like Zillow and Realtor.
This can be both worthwhile and an obstacle for selling your home. On one hand, your listing is available to the entire world; on the other, so is everyone else’s.
Once upon a time, selling your home was a local ordeal. Nowadays, it’s not uncommon to receive queries from prospective buyers who have never been to your town.
A Rule We All Break
We’ve all heard the phrase “Don’t judge a book by its cover.” Everyone understands this, but we also know that in the age of right-or-left screen swipe, when people scroll through articles for nearly instant access to anything, we all judge everything immediately by what we can see.
Studies have shown that generally speaking, humans have an attention span of seven seconds. If their interest isn’t caught within that time frame, they’re gone.
That is in fact shorter than the attention span of goldfish. They linger for eight seconds.
So humans are pretty bad about not…
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