HP, Nuheara
In an odd twist, Nuheara’s first pair of FDA-cleared OTC hearing aids arrive with HP branding. The new HP Hearing PRO use a self-fitting design and promise to reduce the frustration of mild or moderate hearing loss. More importantly, they only cost $699—that’s nearly $4,000 less than the average prescription hearing aid.
The FDA debuted its OTC hearing aid classification on October 17th, 2022. This new classification encourages companies to sell affordable hearing aids, though it also provides a bit of regulation for brands like Nuheara, which established a foothold in this market several years ago.
Most U.S. insurance companies refuse to pay for hearing aids, as they are an “elective” and “non-essential” medical device. The problem, of course, is that hearing aids cost a fortune. While products from Nuheara and similar brands are far from perfect, they’re a game-changer for those who can’t afford traditional hearing aids. (Though I only suggest buying OTC hearing aids if you have mild or moderate hearing loss. If you’re very hard of hearing,…
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