At Apple’s September 2022 iPhone event, there was a distinct lack of iPhone mini, leading many to speculate (us included) that the small form factor iPhone is well and truly dead. So why did Apple skip the mini this year, and are we forever stuck with bigger iPhones?
iPhone 14 Plus Replaces iPhone 13 mini
In September 2021, Apple announced the iPhone 13 mini alongside the standard iPhone 13, 13 Pro, and 13 Pro Max. This followed the iPhone 12 mini which saw a release in the previous year. For a while, it seemed like iPhone fans who preferred pocket space over battery life would be catered for by the tech giant.
But a report released in January 2022 by industry analysis firm Counterpoint cited disappointing iPhone 13 mini sales numbers in China where only 5% of sales were attributed to the smallest model. Those numbers require a pinch of salt before being extrapolated to the market as a whole, but rumors began to fly that Apple would be pulling the mini in 2022.
So it wasn’t entirely surprising that the…
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