January 28, 2023
News Good luck with your "comeback," Netflix. Netflix, piotr szczepanek/Shutterstock.com After a rough year, Netflix is finally bringing back lost customers and satisfying its shareholders. Yeah, we’ll see how long that lasts! Netflix now confirms that it will crack down on password sharing early next year—an extremely unpopular decision that could drive customers away. The news came…

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Good luck with your “comeback,” Netflix.

Netflix, piotr szczepanek/Shutterstock.com

After a rough year, Netflix is finally bringing back lost customers and satisfying its shareholders. Yeah, we’ll see how long that lasts! Netflix now confirms that it will crack down on password sharing early next year—an extremely unpopular decision that could drive customers away.

The news came during Netflix’s quarterly earnings call on October 18th, where the streaming giant toyed with the idea of cloud gaming and boasted an uptick in subscribers (following a huge loss earlier this year).

Netflix began testing an anti-password-sharing system in March of 2022. The experiment, which is currently limited to Chile, Costa Rica, and Peru, relies on a warning system. Customers caught sharing their password are asked to remove guests from their account or pay a small monthly fee (about $2). Obviously, people affected by this experiment are confused and upset.

“Finally, we’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023. After listening to consumer feedback, we are going to offer the ability for…

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