The only small physical space people like to spend less time in than a change room is a portable toilet, and even then, it’s close. We tend to approach trying on pants in a department store like defusing a bomb. If it doesn’t look good, just quickly evacuate the building.
This is probably why Walmart is launching the Be Your Own Model virtual fitting room that allows users to upload half-naked photos of themselves (nope!), and try on clothes in a somewhat realistic manner. It doesn’t merely overlay the image in an artificial-looking way but displays shadows and how the fabric might drape over you.
Walmart says the augmented reality technology involves “techniques originally utilized in developing highly accurate topographic maps,” which means if the technology can develop topographic maps of Cleveland, it can handle your body.
The feature could be particularly useful when trying on a shirt that comes in several different sizes. The XL may end up actually looking baggy and the small too tight. “I look uncomfortable in those pants,” you might say to yourself.
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