Yes, Whole Foods Market has partnered with Apeel, a food technology company that creates a plant-derived protective coating for fruits and vegetables. This technology is designed to help extend the shelf life of produce by reducing moisture loss and slowing down ripening, which ultimately helps reduce food waste.
Apeel's solution is particularly appealing in the context of Whole Foods' commitment to sustainability and high-quality, fresh produce. By using this technology, Whole Foods aims to offer customers produce that stays fresher for longer, minimizing spoilage and promoting better food management at home.
The use of Apeel aligns with growing consumer demand for products that are both sustainable and effective. Whole Foods has introduced a variety of fruits and vegetables treated with Apeel in select markets, which allows customers to enjoy fresher options with less environmental impact.
If you are shopping at Whole Foods and are curious about which specific products are treated with Apeel, it's a good idea to look for signage in the produce section or ask a staff member. This partnership is a great example of how technology can be leveraged to benefit both consumers and the environment.