NDC, or New Distribution Capability, is an important technology standard developed by the International Air Transport Association (IATA) aimed at modernizing the way air travel products are distributed. It is particularly focused on enhancing the capabilities of airlines to offer their services, thereby improving the overall travel experience for consumers.
Traditionally, air travel distribution has relied heavily on Global Distribution Systems (GDS), which often limited how airlines could present their products and services. NDC innovates by enabling airlines to distribute more tailored content directly to travel agents and consumers. This includes not only flight information but also ancillary services like seat selection, baggage options, and loyalty rewards.
By using NDC, airlines can provide richer, more personalized offerings to travelers. This means that customers may see more varied options when searching for flights, with the possibility of receiving better prices and promotions, as well as having access to unique products that may not have been visible through traditional GDS channels.
NDC also promotes the use of data in streamlining the booking process, making it easier for travel companies to customize their offerings to suit the needs of specific market segments. This enhanced flexibility allows for real-time pricing, dynamic packaging of services, and a more integrated travel booking experience.
While NDC is still being implemented across the industry, many airlines are moving toward this standard as part of a broader digital transformation strategy, signaling a shift in how travel products are marketed and sold. As more players adopt NDC, travelers can expect a more diverse and enriching approach to air travel bookings. This could significantly transform their purchasing experience in the near future.