October 6, 2022
Roku Roku owners are in for a surprise. In the coming months, Roku will roll out an upgraded home screen experience with a new “Continue Watching” panel, a universal “Save List,” and something called “The Buzz.” Plus, customers can now pre-order a new Roku Express streamer and Roku Bass subwoofer. What’s All the Buzz? The…

Roku

Roku owners are in for a surprise. In the coming months, Roku will roll out an upgraded home screen experience with a new “Continue Watching” panel, a universal “Save List,” and something called “The Buzz.” Plus, customers can now pre-order a new Roku Express streamer and Roku Bass subwoofer.

What’s All the Buzz?

The upgraded Roku home screen arrives later this year with the Roku OS 11.5 update. It packs a bunch of new features, many of which are quite useful. But I expect that “The Buzz” will be a bit controversial.

According to Roku, “The Buzz” is a new content discovery service where streaming brands can post video clips, interviews, trailers, and other short-form media. Users can browse through “The Buzz” to see what’s going on in the world, or even follow brands to see their latest posts. (You can also “like” posts, which presumably feeds an algorithm to improve your “Buzz” timeline.)

Some people may enjoy “The Buzz.” It sounds like a direct-to-consumer PR service, and in theory, it could keep users up to date on new shows or movies. But because “The Buzz” is sectioned off into its own little home screen…

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