For over a century, the Times Square Ball has lit up and slowly dropped each New Year’s Eve in New York City, marking the end of the year with an impressive LED display. Now there’s an official “Metaverse” experience.
Jamestown LP, the real estate conglomerate that owns the One Times Square building and the ball on top, released a “virtual experience” of the ball drop at the end of 2020. It was primarily marketed as a safe way to enjoy the festivities — the in-person New Year’s Eve party in 2020 was drastically scaled down to prevent the spread of COVID-19. It offered a livestream of the event, as well as a virtual environment to explore before that with some mini-games and unlockable content.
The game has stuck around since then, and Jamestown LP is promoting it again ahead of New Year’s Eve. This time, however, it’s branded as “the Times Square Metaverse” — keeping in tune with the current trend of calling any virtual environment the “metaverse.”
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