October 2, 2022
Apple Steve Jobs set the standard for product announcements in Apple Events. His keynote appearances became so popular that fans dubbed his speeches “Steve Notes.” Now, it’s a tradition for Apple to send colorful invitations to the press members for upcoming events, with a tagline teasing what’s to come. These little hints are often obvious,…

Apple

Steve Jobs set the standard for product announcements in Apple Events. His keynote appearances became so popular that fans dubbed his speeches “Steve Notes.” Now, it’s a tradition for Apple to send colorful invitations to the press members for upcoming events, with a tagline teasing what’s to come.

These little hints are often obvious, occasionally vague, and sometimes there’s no discernible meaning to them at all. And Apple never comes out and says, “This is what we meant in our clever tagline.” So, it’s left for us to figure out what the clues meant after the fact.

We’ve gathered all the taglines from Apple Events since 2005 to show you what the clues were, what products were announced, and try to explain what Apple probably meant by them.

Note: This article is exclusive to Apple Events. WWDC and Macworld product announcements are not included.

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