Whether you realize it or not, you’re a victim of shrinkflation. Several brands have reduced the weight or volume of their products to avoid a price hike—essentially, you’re paying the same price for less stuff. And thanks to several eagle-eyed shoppers, we have photographic proof.
What Is Shrinkflation?
During a period of inflation, businesses are often the first to experience rising prices. Raw materials, transportation, and labor all become more expensive. And in turn, businesses respond by increasing the price of goods or services—this is where consumers finally feel inflation’s pressure.
But consumers are never happy about a price increase. So, businesses may try to maintain product pricing through “shrinkflation.” These businesses figure that reducing a product’s net weight or volume will prevent a price increase and keep customers happy. You’re paying the same price for cereal, but you’re getting less cereal.
Cute. They made the can taller and the amount inside less …
540 mL vs 515 mL#Shrinkflation pic.twitter.com/ov9YM6HwZi
— Wall Street Silver (@WallStreetSilv) August 22, 2022
Now, you won’t see any advertisements for inflation. And…
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