You might remember TiVo from the early days of DVR boxes, but the company is still around today. TiVo now sells streaming boxes alongside DVR and OTA hardware, and your next smart TV might have a TiVo-made operating system.
TiVo parent company Xperi revealed its “independent media platform” today, called TiVo OS. The new software aims to be a “first-of-its-kind neutral platform,” giving TV and streaming box manufacterors the ability to control much of the software’s appearance and functionality. The operating system will compete with existing TV software experiences like Android TV/Google TV, Roku, and Amazon Fire TV OS.
So, why does TiVo want to build its own TV software? Well, all the current TV software providers now push their products and services over competing options — for example, all TVs with Fire OS heavily promote Prime Video. Full customization for TV makers was mostly limited to Android TV, which TiVo used for its Stream 4K stick, but Google started to limit that with the introduction of Google TV. TiVo is now building a white-label operating system…
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