
Amazon’s annual Prime Day event is supposed to be a Black Friday-style sale in the middle of the summer for deep discounts online. However, just like Black Friday, not all Prime Day deals are the same. Don’t be fooled.
It’s very easy to get swept up in Prime Day and buy things you don’t need for the sole reason of it being a “great deal.” Retailers are well aware of that fact and will use it at every turn. The trick is to find out which deals are truly great and which ones are hiding behind the “deal” label.
Check the Price History
The single best thing you can do when sifting through Prime Day deals is to check the price history of items. This strategy will catch a lot of fake deals on Amazon, even beyond Prime Day.
Let’s say an item is marked down from $50 to $25. That seems like a great deal—50% off is nothing to scoff at. The catch is the item only cost $30 last week; it was artificially inflated so it could be…
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