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You’ve probably seen them all over YouTube—videos of people whispering or scratching items gently with their fingernails, or even opening boxes or brushing their hair. For some people, these videos induce a physical reaction, often called a tingle. That’s ASMR.
But is there any science behind ASMR? It turns out that there is—but since scientists have only just begun studying it, our understanding of it is constantly changing and improving.
The reason there has only been so much research conducted around ASMR, or autonomous sensory meridian response, is that it wasn’t identified until around 2009 or 2010—and even then, it took the scientific community some time to catch onto what had become a growing community of ASMR fans who had gathered on the internet to discuss the whole thing.
However, interest in ASMR has grown rapidly since then, both within and outside the scientific community—so, in case you’re curious, here’s what has been figured out about the phenomenon so far.
What Is ASMR?
ASMR stands for Autonomous Sensory Meridian Response. It’s a physical…
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