September 26, 2022
BeReal New social media apps seem to pop up every week, but many don’t last long. Thanks to a fresh, simple concept, BeReal has gained enough popularity to make much bigger social media apps pay attention. What makes it so special? First launched in 2020, BeReal was developed by Alexis Barreyat, a former employee of…

BeReal

New social media apps seem to pop up every week, but many don’t last long. Thanks to a fresh, simple concept, BeReal has gained enough popularity to make much bigger social media apps pay attention. What makes it so special?

First launched in 2020, BeReal was developed by Alexis Barreyat, a former employee of GoPro. However, it didn’t start catching on until early 2022. As of August 2022, it has over 10 million active daily users. Let’s take a look at why people like it so much.

How Does BeReal Work?

BeReal is a social media app for iPhone and Android that’s focused on authenticity. The way that happens is through sharing photos, but it’s very different than other photo-sharing apps, such as Instagram.

Once per day, there is a two-minute window to post a photo. BeReal notifies all users at the same time when this window opens up, and it’s a different time every day. You don’t have to post every day, and you can post outside of the window, but your post is labeled by how late it was.

The other thing that makes…

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