Joe Fedewa / How-To Geek
Jeff Bezos settled on Amazon after looking through the dictionary for an “A” name. It was not the original name of the company.
Amazon is one of the largest and most successful companies in history. It’s so ubiquitous that you probably don’t think of the rainforest that bears the same name. But how did Jeff Bezos come up with it?
What Was Amazon’s First Name?
It’s hard to imagine Amazon not being called “Amazon,” but that wasn’t the first name chosen by CEO Jeff Bezos. After moving to Seattle, Washington in 1994, Bezos incorporated the company with the name “Cadabra, Inc.”
According to Brad Stone’s book “The Everything Store,” “Cadabra” was a reference to “abracadabra,” to suggest using the store would work like magic. The Cadabra name didn’t stick around for long, though.
Just a few months later, after a lawyer misheard the name as “cadaver,” Bezos decided to find a new name. At first, Bezos and his wife wanted relentless.com, but it sounded too unfriendly. Awake.com and browse.com were also in consideration—all three still redirect to Amazon.
Why Did…
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