Joe Fedewa / How-To Geek
Amazon hired branding consultants to come up with the “Kindle” eReader name. The name is a reference to “lighting a fire” of excitement for reading.
Amazon’s Kindle devices have become synonymous with eReaders, and the name “Kindle” has become a household term. But why did Amazon choose the name Kindle for their eReader devices? Does it have anything to do with burning things?
Amazon’s History With Books
In 1994, Jeff Bezos founded Amazon with the goal of selling books online and offering a better shopping experience than traditional brick-and-mortar bookstores. With its vast selection, competitive prices, and convenient online ordering system, Amazon was able to establish itself as a major player in the book industry.
As Amazon grew, it expanded into other categories, including electronics, clothing, and more. Books remained a core part of the business, though. In 2007, Amazon introduced the first Kindle eReader. This was a big deal in the book industry, as it allowed Amazon to sell digital books directly to consumers on devices for reading them.
Today, Amazon is the leading retailer of physical, digital,…
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