September 26, 2022
Apple The Apple Watch Ultra isn’t something you wear on a jog around the neighborhood. It’s something you strap to your wrist before you take on nature itself. It’s a rugged piece of tech designed to help you survive in a primitive environment. Or that’s what Apple is suggesting anyway. According to Jeff Williams, Apple’s…

Apple

The Apple Watch Ultra isn’t something you wear on a jog around the neighborhood. It’s something you strap to your wrist before you take on nature itself. It’s a rugged piece of tech designed to help you survive in a primitive environment. Or that’s what Apple is suggesting anyway.

According to Jeff Williams, Apple’s chief operating officer, Apple consulted “renowned explorers, accomplished adventurers, and elite athletes.” The people giving input are the kinds of individuals that are “drawn to extreme environments.” What comes out of the consultations is a watch that Apple has specifically designed for “exploration, adventure, and endurance.” The reveal also included a trailer showing a plethora of extreme environments for which the watch is allegedly ideal. Unfortunately, as dramatic as the watch’s trailer looks, it is a work of fiction. The watch won’t be able to do everything you see — and science has my back on this one.

I am not for one second questioning the experience of Ray Zayhab, Nadia Aly, or Scott Jurek. I’m not even criticizing the watch’s purported features, some of which would be incredibly…

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