These days we all buy a ton of stuff online, and a good majority of that is likely from Amazon. With online shopping, ratings and reviews are one of the most important factors for many users. Still, it’s important to remember that not everything is what it seems when you’re browsing Amazon’s marketplace.
Amazon reviews are one of its best assets and biggest problems. Reviews can be wildly helpful if you’re trying to find a good deal or get the best product for your money. But you can’t always trust them. Fake or misleading reviews are not a new issue for the site, and here’s why you still can’t trust Amazon reviews.
Aukey offered $100 gift cards in return for “an honest review.” Aukey / Twitter
If you are shopping on Amazon, there is a good chance you’ll find a few fake reviews somewhere. These come in many forms, whether that’s paid reviews, Facebook groups that flood a product with high ratings to appear higher in results, or even those “In Exchange” reviews we’re…
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