DirecTV has enjoyed exclusive rights to the NFL Sunday Ticket dating back to 1994, but things are about to change. New reports suggest Google’s YouTube and YouTube TV are about to snatch the Sunday Ticket, and here’s why that’s a big deal.
Update, 12/22/22: That was fast. YouTube and YouTube TV are now the official home of the NFL Sunday Ticket for the 2023 season. For more details, analysis, and price expectations, read our updated coverage from the announcement.
According to The Wall Street Journal, the NFL and Google are close to inking a deal for the service and are currently in “advanced talks” and ironing out some final details. Amazon, who hosts Thursday Night Football, was a frontrunner at one point, and in November, we heard Google and Apple were fighting hard for the rights.
For those unaware, the NFL Sunday Ticket gives football fans access to every game on Sunday, regardless of the channel, region, or blackout restrictions. It allows a Packers fan like myself to watch every game from Las Vegas.
Recently, DirecTV has been paying around $1.5 billion annually…
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