February 6, 2023
News Yes, the sound is real, but you'll tune it out soon enough. this.addIframe())}static addPrefetch(e,t,i){const a=document.createElement("link");a.rel=e,a.href=t,i&&(a.as=i),document.head.append(a)}static warmConnections(){LiteYTEmbed.preconnected||(LiteYTEmbed.addPrefetch("preconnect","https://www.youtube-nocookie.com"),LiteYTEmbed.addPrefetch("preconnect","https://www.google.com"),LiteYTEmbed.addPrefetch("preconnect","https://googleads.g.doubleclick.net"),LiteYTEmbed.addPrefetch("preconnect","https://static.doubleclick.net"),LiteYTEmbed.preconnected=!0)}addIframe(){const e=new URLSearchParams(this.getAttribute("params")||[]);e.append("autoplay","1");const t=document.createElement("iframe");t.width=560,t.height=315,t.title=this.playLabel,t.allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture",t.allowFullscreen=!0,t.src=`https://www.youtube-nocookie.com/embed/${encodeURIComponent(this.videoId)}?${e.toString()}`,this.append(t),this.classList.add("lyt-activated"),this.querySelector("iframe").focus()}}customElements.define("lite-youtube",LiteYTEmbed);]]>A. Aleksandravicius/Shutterstock.com If you’ve subscribed to Netflix for years, you know the “ta-dum” sound effect when you launch the app. Well, now YouTube wants in on that action. The company recently introduced…

News []Yes, the sound is real, but you’ll tune it out soon enough.

this.addIframe())}static addPrefetch(e,t,i){const a=document.createElement(“link”);a.rel=e,a.href=t,i&&(a.as=i),document.head.append(a)}static warmConnections(){LiteYTEmbed.preconnected||(LiteYTEmbed.addPrefetch(“preconnect”,”https://www.youtube-nocookie.com”),LiteYTEmbed.addPrefetch(“preconnect”,”https://www.google.com”),LiteYTEmbed.addPrefetch(“preconnect”,”https://googleads.g.doubleclick.net”),LiteYTEmbed.addPrefetch(“preconnect”,”https://static.doubleclick.net”),LiteYTEmbed.preconnected=!0)}addIframe(){const e=new URLSearchParams(this.getAttribute(“params”)||[]);e.append(“autoplay”,”1″);const t=document.createElement(“iframe”);t.width=560,t.height=315,t.title=this.playLabel,t.allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture”,t.allowFullscreen=!0,t.src=`https://www.youtube-nocookie.com/embed/${encodeURIComponent(this.videoId)}?${e.toString()}`,this.append(t),this.classList.add(“lyt-activated”),this.querySelector(“iframe”).focus()}}customElements.define(“lite-youtube”,LiteYTEmbed);]]>A. Aleksandravicius/Shutterstock.com []If you’ve subscribed to Netflix for years, you know the “ta-dum” sound effect when you launch the app. Well, now YouTube wants in on that action. The company recently introduced its own sounders into the YouTube experience, but it’s thrown some people off because they didn’t know what was happening.

[]Luckily, your questions are now answered because the company made a blog post detailing all the elements that went into the new launch sounder. In the post, YouTube’s Andrew Lebov explains that the effect needed four ingredients to make it unique to the service: Human, Connected, Expressive, and Story-driven. He then explained how sound engineers from Antfood brought those elements to life.

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[]Adding a sounder to YouTube’s launch makes a lot of sense, branding-wise. When you hear a consistent sound when you begin any repeated task, it wires itself in your brain, and you’re psychology prepped for what’s about to…

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